Mugi Ultra Liquid
About Mugi
Mugi Liquid detergent is from the house of G.G. Organics, which was their dream project in home-care products. Starting their journey with ‘mugi’ ultra liquid detergent, they wanted the product to be a landmark innovation that popularized the use of liquid detergent among the masses in Tamilnadu.
Scope
Our challenge was
- To register the Brand name in customers minds
- To highlight the product strength and innovation behind the development of the product
- How it differs from the other detergent and to showcase the unique formula of the product
What we did
We conceptualized and produced the Mugi commercial with the casting of the well known south Indian models, we also did photoshoot which helped them in all their print campaign and marketing collaterals and It was welcomed as a national brand, the TVC hit ticked all the boxes and yet managed to get into the hearts of the target consumers.
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