Mugi Liquid detergent is from the house of G.G. Organics, which was their dream project in home-care products. Starting their journey with ‘mugi’ ultra liquid detergent, they wanted the product to be a landmark innovation that popularized the use of liquid detergent among the masses in Tamilnadu.
Our challenge was
- To Positioning of the price and how much clothes it covers in the given price tag
- To register the Brand name in customers minds
- To highlight the product strength and innovation behind the development of the product
What we did
We conceptualized and produced the Mugi commercial with the casting of the well known south Indian models, we also did photoshoot which helped them in all their print campaign and marketing collaterals and It was welcomed as a national brand, the TVC hit ticked all the boxes and yet managed to get into the hearts of the target consumers.
- GG Organics